Believing that freedom is a basic human right, Demi Moore and Ashton Kutcher founded The Demi and Ashton Foundation (DNA) to help end child sex slavery. The DNA Foundation supports and develops innovative programs that address the root causes of child sex slavery.
MCV Search Marketing launched several digital marketing campaigns for the DNA Foundation believing it to be an amazing cause and something every organization should support.
Using advanced geotracking technology and analytics, MCV Search Marketing worked with the Demi and Ashton Foundation to design several high engagement campaigns to bring child trafficking to the forefront of media and the public.
Technologies included:
- Google AdWords
- BING AdCenter
- Yahoo Search
- SEO
- Geo Tracking Technology
- Advanced Analytics
- Mobile Analytics
Outcomes:
The campaigns are a significant success and has provided powerful data for trending and GIS analysis.
To support Demi and Ashton please visit: Football For Good
“I worked with Adam on the DNA Foundation account and had a terrific experience with him. He’s an SEO expert and helped us manage a number of different campaigns very effectively. He generously came on for a reduced rate and stayed on in a consultant capacity – was always extremely responsive, happy to talk on the phone whenever necessary, and took the time to explain everything we needed help with. He is wonderful at his job and a delight to work with!”
Claire Schmidt
The DNA Foundation